Visit Tencent headquarters in China to learn about Tencent product user research and growth strategy analysis
Founded in 1998, Tencent is an Internet company with the highest market capitalization and the largest number of users in China. Tencent has always adhered to the principle of technology for the better, using innovative products and services to enhance the quality of life of people around the world.
As of 2022, WeChat’s monthly active accounts reached 1.309 billion and QQ’s monthly active accounts reached 574 million. Based on the huge user traffic, the company relies on diversified businesses to achieve rapid development. (1) User end: Provide value-added services (such as gaming and entertainment content) and lifestyle services through WeChat and QQ. (2) Enterprise side: Assisting marketing and digitization with online advertising, financial technology, and enterprise services. In the 2022 Fortune Global 500 ranking, Tencent ranked 121st with a performance of $86835.6 million.
1、 Learn Tencent’s Internet thinking and management innovation model, and focus on underlying logic and mental skills;
2、 Learn Tencent’s product philosophy and understand the essence of Tencent’s user centric approach to practice;
3、 Learn Tencent’s business philosophy of prioritizing user value in all aspects;
4、 Learn the methods and means of Tencent’s Internet marketing, and master the key principles and success factors of Tencent’s private domain traffic operation.
1、 The Way of Change — New Internet Business
2、 The Source of Evolution — Internet Big Data and Artificial Intelligence
3、 The Way to Advancement – Digital Marketing and Advertising
4、 Private domain is king — Internet marketing and private domain traffic operation
1. Building Private Community: Expanding from Social Relationship Chains to Cultural Influence Production
2. Exploration of Diversified Profitability: From Identifying the Economy to Diversified Profitability
3. The Five Elements of Building Private Domain Customer Groups
